Michael Porter advocates that companies must aim be to unique (not the best). Customer segmentation is one of the most underrated strategies available to companies who aim to be unique. Successful companies embrace the diversity in the needs of customers and focus on a need that does not have an acceptable solution and demand for that need is growing very fast.
#71 Examples of Creative Customer Segmentation
#71 Examples of Creative Customer…
#71 Examples of Creative Customer Segmentation
Michael Porter advocates that companies must aim be to unique (not the best). Customer segmentation is one of the most underrated strategies available to companies who aim to be unique. Successful companies embrace the diversity in the needs of customers and focus on a need that does not have an acceptable solution and demand for that need is growing very fast.