#136 Customer Segmentation: Choosing Your Customers
jppandith.substack.com
This post is about the importance of having sharply defined customer segments so that a distinctive value proposition can be offered to these segments. Perils of Poor Segmentation If customer segments are fuzzy, it leads to three problems: You get overwhelmed by options - leading to paralysis (you don't know where to start and which needs to focus on)
#136 Customer Segmentation: Choosing Your Customers
#136 Customer Segmentation: Choosing Your…
#136 Customer Segmentation: Choosing Your Customers
This post is about the importance of having sharply defined customer segments so that a distinctive value proposition can be offered to these segments. Perils of Poor Segmentation If customer segments are fuzzy, it leads to three problems: You get overwhelmed by options - leading to paralysis (you don't know where to start and which needs to focus on)