In this post we will explain how mimetic desire works in groups. Desire doesn't spread like information, it spreads like energy. This energy can lead to a cycle of positive desire, in which healthy desires gain momentum and lead to other healthy desires, uniting people in positive ways; or it can become a cycle of negative desire, in which mimetic rivalries lead to conflict and discord.
What is the difference between;
‘Spread like information’ vs ‘spread like energy’?