#76 How to Nail Product Positioning? Obviously Awesome
jppandith.substack.com
In this and the next series of posts, I'll summarize April Dunford's book Obviously Awesome, a book about how to position products. Positioning is the act of deliberately defining how you are the best at something that a defined market cares a lot about. April describes positioning as
#76 How to Nail Product Positioning? Obviously Awesome
#76 How to Nail Product Positioning…
#76 How to Nail Product Positioning? Obviously Awesome
In this and the next series of posts, I'll summarize April Dunford's book Obviously Awesome, a book about how to position products. Positioning is the act of deliberately defining how you are the best at something that a defined market cares a lot about. April describes positioning as